“Entrepreneurship is like sailing, it’s fun at first, but soon you don’t see the shore anymore, and then a storm comes, and the uncertainty turns into fear, it’s trial and error but you might really mess it up.” This is how Juan, CEO of the start-up Anemo, expressed himself during…

Jobs to be done interviews clearly is one of my favorite UX Design tools, even though they are a challenge. Getting to the bottom of a user’s true or hidden desires is both fascinating and tricky. Our subject — emotions — was more touchy than I had expected, and I…

Ironhack — project 2 : Add a feature I was recently offered what at first seemed like a strange challenge, but turned out to be an absolutely exciting idea for Netflix and cooking fans. Netflix Kitchen, the new way to chill I love cinema just as much as I love food, and I especially like mixing both…

Ironhack — Project 1 : Wicked problem 1. Overview Our client was the Public Healthcare system. We spent 8 days on this project. 2. Problem Statement This was the initial brief : “Technology is changing the way we interact with each other. …

Ironhack’s prework - Challenge 3 — For the third challenge of Ironhack’s prework, I had to jump into the shoes of a world traveler to redesign a flight comparison website. …